We've built our search engines to be accurate, quick and effective.
Here are some advantages to how we approach local search.
1. Truly focused on a specific geography: One of the best benefits we offer the local searcher is that everything in each of our local search engines is within driving distance to them, it's a local phone call away. A website will not be added to the database that is not in the same telephone area code.
Our engines will become the local choice for users wanting to find real local services, products, attractions and activities - they'll find them in targeted abundance.
2. Fair and Simple: Major Global Search Engines have secret, highly complicated ways of indexing all the websites in the known world. This is done so that their systems will not be spammed and exploited. That makes sense and if we were global, we'd do the same.
However... for small businesses, this method is frustrating and disempowering.
Because it is complicated and expensive to build your website so Google, Yahoo, MSN, or Ask's crawling "spiders" can find, index and rank it, smaller local businesses end up being basically shut out of these search engines.
Most times the best restaurant or service provider is better at preparing great food or providing personal care to clients than they are at ever changing technology or becoming search experts.
Google and the other Biggies have to do it this way. To them, this is fair.
Our local engines work differently.
Our search engine ranking system is fair and simple.
For example, we only index the homepage of a businesses website, so there is no need to create multiple pages in order to rank for important search terms and also there are no tricks to learn or keep up with.
Simply add your key search phrases to the readable text of your homepage, the title and description tags and we'll find them and display your website when those key phrases are search for.
Furthermore, our search results rotate every search.
How does this benefit the small business owner?
Say there are 20 local Chiropractors (or any other business type) indexed in our database, all 20 will have the opportunity to come up in the top positions - because of our random rotation.
We also list up to 50 websites on our results page. Scroll down and connect with exactly what you're looking for. Use your mouse scroll wheel and power search. No need to click on next page (few people go as far as page 2 or 3 anyway).
We've designed our local search engines to be fair and simple!
3. Comprehensive: Every Small Business within our service area can be included in our search results. With the Exceptions of;
- Websites that are not family friendly, as determine by our editors - and they have children.
- National Chains will not be indexed - they already have the marketing advantage.
- Affiliate websites - we want to index the homepage of any business, not sub-agent pages.
The fact is that when it comes to local businesses, our search engines can be significantly more comprehensive than the larger National (Global) engines - by design the big guys leave out so many local websites or place them permanently on page 5 (certainly no one goes to page 5).
4. When the local small business owner submits to our engine we automatically take a snap shot (image) of their website and place it next to their results.
We provide them with the opportunity to create an online printable deal/bill board all self managed via their own back office.
In the next update of our software we will provide mapping, business white pages and video linking for every registered business owner.
All without cost.
Why?
Because... we feel that in order to succeed in the future of the internet one needs to first do something that will earn trust from those you intend to serve.
We believe that if we can help the small business owner find some success online - they might give us permission to communicate with them - they might end up liking us and in turn helping us grow.